I am soon to be putting together an identity for a company that manufactures novelty putty, along similar lines to the 'Silly Putty' that has been around for a number of years. Their putty does clever things like change colour and comes in a range of colours including metallic and fluorescent.
They are hoping to retail directly via the web, through multiples such as Toys 'R' Us, and as promotional corporate items.
So I'm looking for suggestions for typefaces that have an appealing, putty-like feel yet still have enough dignity to hold their head up in a corporate environment. It's a tough one I know...
Running text will not be an issue as the typeface will be purely for logo/display use. Sorry to be so vague but the name is yet to be decided